For more than two decades Dan Strongin was a Five Star Chef, including seven years with the prestigious Ritz Carlton Corporation. 
His unflinching desire for excellence led him to discover the discipline of Quality through the teachings of W. Edwards Deming.
In the 1980’s he pioneered the introduction of restaurant quality food to the Supermarket Industry in Northern California, and nationwide. In the 1990’s he began to work in strategic planning and marketing for value added agricultural producers, evolving over the next decade from food service to retail to the entire food industry, value-added agriculture and beyond.
Currently he is a mentor for a wide variety of industries and companies in:
- Effective Management,
- Strategic Planning and Marketing,
- Production Systems.
And helps organizations understand for themselves how to
- Organize work
- Create sustainable, breakthrough profit,
- Build workplaces filled with pride and joy in work.
Informed by years of working with direct financial responsibility in highly competitive industries, he has successfully applied Deming principles to the benefit of his clients and employers for many years.
A past president of the American Cheese Society, his clients have included the Dairy Business Innovation Center, University of California at Davis, the California Milk Advisory Board, and a broad spectrum of businesses in the food, food service, retail, manufacturing and agricultural sectors. Public speaker, journalist and blogger, he is certified by the American Society for Quality as a Manager of Quality and Organizational Excellence and maintains addresses in Brazil and the United States and currently works in Mexico as well.
- Simple Retail Science: Finding Hidden Profit through Never Ending Improvement
- Value Added Production for Food and Agriculture à la Deming
- Lead, Manage or Supervise? Essential Skills for Organizations
- Outside-In: Strategic Planning and Marketing from a Deming Perspective
- The Human Dimension of Change: Lessons in Applying the Fourth Lens of Deming Profound Knowledge
- Find Hidden Opportunities, Eliminate Hidden Losses